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Case study · Moshi, TanzaniaTo Kilimanjaro

To Kilimanjaro is Tanzania's most trusted Kilimanjaro expedition operator, with a summit success rate that outperforms the national average and a decade of guiding experience behind it.

1Page-one Google ranking
To Kilimanjaro website
Client
To Kilimanjaro
Location
Moshi, Tanzania
Services
Safari SEO + Content Optimisation
Year
2023
Website
tokilimanjaro.com

(01) Overview

The project.

Its SEO had not kept pace with its reputation. Competitors with inferior products were outranking it for the search terms that matter most. We built an SEO architecture that positioned To Kilimanjaro as the authoritative source for Kilimanjaro expedition planning in competitive international markets, reaching page one within eight months.

Brief and approach

(02) The brief

Kilimanjaro trekking is one of the most competitive SEO categories in African tourism. US, UK, and European travellers researching expeditions encounter dozens of operators before making a decision. To Kilimanjaro had the credentials, the guides, and the testimonials to win those searches. It needed the technical and content infrastructure to rank for them.

(03) The approach

We began with a full technical audit and a comprehensive keyword and intent mapping exercise across the US, UK, German, and Australian markets. We then rebuilt the content architecture: route-specific pages, preparation content, and a summit guide series designed to rank for informational queries and convert readers into enquiries. Technical SEO corrections addressed crawlability, page speed, and structured data that had been holding back ranking potential.

  • Full technical SEO audit
  • Keyword and intent mapping
  • Content architecture redesign
  • Route-specific page builds
  • On-page optimisation across 40+ pages
  • Structured data implementation

(04) Results

What moved.

1

Page-one position

Primary expedition search terms

8 mo

Time to page one

UK and US markets

3+

International markets

First-page rankings achieved

Next project African Trails Expeditions Nairobi, Kenya · Web Design + SEO

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