Case study · Nairobi, KenyaSafaris Without Borders

The site had existing traffic but it was underperforming its potential. Technical issues were suppressing rankings. The content library had not been built around what travellers actually search for when planning a multi-destination safari. The product offering was strong and clearly differentiated; the digital infrastructure was not equipped to communicate it to search engines or to the guests they needed to reach.

We opened with a full technical audit and an intent mapping exercise across Safaris Without Borders' key destination and itinerary categories. Technical corrections were implemented first: site structure, page speed, structured data, and mobile optimisation. A systematic content rebuild followed: destination pages, experience category pages, and a planning guide series designed to capture high-intent informational searches and move readers into the enquiry funnel.