Related Work
From signed brief to final files
Safari brand identity built for the global HNW market. Logo, colour, typography, and tone of voice that signal a certain kind of quality before a single word is read.
The HNW safari guest has seen hundreds of luxury travel brands. They can tell within three seconds whether a brand belongs at their level or not. A generic logo, inconsistent typography, and a colour palette that resembles every other safari operator in the market will not hold them. It will send them elsewhere.
Vanquish builds brand identity systems for safari operators competing for a specific guest at a specific price point. Every decision, from the weight of a typeface to the darkness of a background, is made with that guest in mind.
Primary logo, secondary variant, icon mark, and reversed versions. Delivered in all formats required for digital and print use.
A considered palette built for the HNW market. Primary, secondary, and accent colours defined in Hex, RGB, and CMYK.
Display and body typefaces selected for your market position. Usage guidelines for headings, subheadings, body, and captions.
A complete usage document covering logo placement, colour application, typography hierarchy, photography direction, and tone of voice.
All brand files in print-ready and web-optimised formats: PNG, SVG, PDF, and source files.
Written brand voice guidelines: what your brand says, how it says it, and what it never sounds like.
We research your competitive set, your guest profile, and the visual language of the tier you are competing in. Brand identity for a private conservancy camp is not the same as brand identity for a budget tented camp.
We present three distinct brand directions, each with rationale. Not variations on one theme: three genuinely different approaches with a clear recommendation.
You select a direction and we develop it to completion: logo system, colour palette, typography, and initial applications. Two rounds of revisions are included.
A complete brand guidelines document, all digital and print files, and a one-hour handover call. Your brand is ready to apply consistently from day one.
One 30-minute call. We will tell you exactly what we recommend and what we do not, before anything is agreed. No pitch decks. Straight answers.
Free call · No obligation · Straight answers
