Case study · Maasai Mara, KenyaEnkakenya Mara Camp

Enkakenya had the product. What it lacked was a digital presence capable of converting the guests it deserved. The previous site was slow, visually generic, and built for aesthetics rather than bookings. High-intent visitors were arriving and leaving without contacting the camp, defaulting to OTA platforms that charged commission on every booking the camp had already earned.

We opened with two weeks of research: competitive analysis of the Mara camps targeting the UK and European markets, a full technical audit of the existing site, and a review of the guest enquiry journey from search to enquiry form. From that foundation we built a custom WordPress theme with a design language drawn from the camp's natural palette, integrated with a bespoke enquiry system that captures guest intent at the right moment in the decision journey. The SEO strategy targeted high-intent search terms across Maasai Mara luxury, private camp, and Mara safari categories in the UK and US markets.