Case study · Maasai Mara, KenyaEnkoropil Mara Camp

Enkoropil sits in the private Mara conservancies, an intimate camp designed for guests who already understand the difference between the national reserve and the exclusivity of a private concession.

Client: Enkoropil Mara Camp
Location: Maasai Mara, Kenya
Services: Web Design + Custom Enquiry
Year: 2024
Website: enkoropil.com

(01) Overview

The project.

Its previous site treated it like any other Mara property. We built a site that makes the case for Enkoropil specifically: the location, the intimacy, and the wildlife access that a private concession provides.

(02) The brief

The site was generic and slow. It did not communicate what separates Enkoropil from the dozens of camps competing for the same high-net-worth guest. The photography was strong; the presentation of it was not. Guests were arriving at a site that did not match the standard of the experience it was meant to sell.

(03) The approach

We built a custom WordPress theme around the camp's most powerful asset: its location inside the private conservancy. The site leads with the intimacy and exclusivity of the conservancy experience, uses full-viewport photography, and is structured to answer the specific questions a discerning Mara guest asks before committing. A custom enquiry form was built to capture qualified leads with enough context for the camp team to respond personally and with precision.