Safari website designSafari website design that wins the direct booking.
Custom websites for luxury safari camps, lodges and tour operators, designed around how a luxury traveller decides and built with SEO from the first line of code. The travellers who find you enquire with you, not through someone else.
(01) Overview
Why travellers who find your website still book through someone else.
A luxury traveller typically encounters your brand multiple times before making a booking. They might see you in a magazine, hear about you from an agent, look you up on Instagram, and then search for you on Google. The final step before they inquire is visiting your website. If your site is slow to load on their phone, looks similar to every other operator’s, or makes it difficult to find the inquiry form, they are likely to return to the listing they found you on and make their booking there.
While the booking still occurs, you end up paying commission on it, losing direct contact with the guest, and competing on price rather than on the unique experience you offer.
Most safari websites start from a generic template designed for any business. In contrast, our approach centres on your guests: what they need to see, what builds their trust in you, and the single action every page should encourage. Each site we create is custom-built, optimised for mobile speed, and structured for search visibility from day one, allowing you to maintain your current rankings and reach new ones.
(02) What is included
Everything a website needs to win the enquiry.
A Website design made for your brand
Designed from scratch around your camp or itineraries, your photography and your guest. No templates, no page builders.
An enquiry path on every page
One clear enquiry form, WhatsApp a tap away, and every enquiry delivered to your inbox with the page it came from.
Built for the phone first
Most travellers first see you on a phone. Every page is designed for it and tested on real devices before launch.
Performance Optimised
Compressed images, self-hosted fonts and no heavy plugins, so pages load quickly and stay quick as you add content.
SEO built in, rankings protected
Clean page addresses, structured data, a redirect for every old page and an SEO check before launch, so the rankings you have stay yours.
Security and 30 days of support
Protected logins, spam-filtered forms and regular backups, plus 30 days of fixes and adjustments after launch at no extra charge.
(03) How it works
From first call to launch in six to eight weeks.
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01
Discovery
Your market, your guests, your competitors
Two weeks of structured research: competitive analysis, guest journey mapping, technical audit of your existing setup. We do not start design until we understand exactly what your market needs.
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02
Design
Wireframes to high-fidelity in two weeks
We design in the browser rather than in isolation. Every design decision is tested against the conversion goal. You review a working prototype, not static mockups.
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03
Development
Custom built, SEO checked, secure.
Clean code on WordPress, every old page redirected, every form tested and every login protected.
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04
Launch
Live, measured and handed over.
Final checks across devices, enquiry tracking switched on, and a handover call so your team can update any page without touching code.
(04) Related work
See it in action.
(05) FAQ
Questions we get asked before every project.
How much does a custom safari website cost?
It depends on the number of pages, languages and connections such as a booking engine. After the free review, we send a fixed quote with the full scope, so the price does not change once it is agreed. Our guide to safari website costs explains what drives the price.
Will we lose our Google rankings when the new site launches?
Not when the move is planned. Before launch, we map every existing page to its new address, set up redirects, keep the content that ranks and check Search Console after launch for anything that needs attention.
Can you connect our booking engine or reservation system?
Yes. We work with the system you already use and link to or embed it so guests can check availability without leaving your site. Tell us which one on the call, and we will confirm how it connects.
Can our team update the website ourselves?
Yes. Every headline, image, rate and link is editable from a simple WordPress admin. We hand over with a walkthrough call and written notes, so nobody needs to touch code.
How much of our time does it take?
One discovery call, two rounds of design review and your content and photography. We write the page copy with you if you need it. Six to eight weeks from signed brief to launch.
Do we need SEO as well as a new website?
Every site we build includes the SEO foundations, so it launches ready to rank. Ongoing safari SEO, meaning new content and growing visibility month by month, is a separate service. Many clients start with the website and add SEO once it is live.
(06) Other services
Often paired with.
(07) Begin
Ready for a website that books?
One thirty-minute call. We will tell you exactly what we recommend and what we do not, before anything is agreed. No pitch decks. Straight answers.
Free call · No obligation · Reply within 24 hours