The Project

What we built and why it matters

Show Me Around Rwanda connects travellers with Rwanda's most sought-after experience: mountain gorilla trekking in Volcanoes National Park. The gorilla trekking search market is international, competitive, and dominated by large OTA platforms. We positioned Show Me Around Rwanda at the top of it, reaching page one for primary gorilla trekking search terms in competitive international markets.

The Brief

The challenge

Gorilla trekking searches are dominated by travel aggregators with significant domain authority and substantial content libraries. Ranking an independent Rwanda specialist against those competitors required a technically clean approach to site architecture, content depth, and authority building. The existing site had neither the technical foundation nor the content to compete.

The Approach

How we solved it

We built a content strategy around search intent rather than keyword volume: permit planning guides, best-time-to-visit content, and experience-specific pages that answer the questions travellers ask before booking. Technical SEO corrections to the Squarespace site improved crawlability, page structure, and mobile performance. An internal linking strategy was designed to consolidate authority around the pages that matter most. Within eight months, primary gorilla trekking terms reached page one.

Deliverables