Case study · Kigali, RwandaShow Me Around Rwanda

Gorilla trekking searches are dominated by travel aggregators with significant domain authority and substantial content libraries. Ranking an independent Rwanda specialist against those competitors required a technically clean approach to site architecture, content depth, and authority building. The existing site had neither the technical foundation nor the content to compete.

We built a content strategy around search intent rather than keyword volume: permit planning guides, best-time-to-visit content, and experience-specific pages that answer the questions travellers ask before booking. Technical SEO corrections to the Squarespace site improved crawlability, page structure, and mobile performance. An internal linking strategy was designed to consolidate authority around the pages that matter most. Within eight months, primary gorilla trekking terms reached page one.